My name is Daniel (a.k.a betraydan). I'm a Product Designer with 17+ years of experience specializing in Product, UI/UX design, prototyping, and creative direction. I'm both a senior/principal designer and someone who can lead a cross-functional team through product iteration. I enjoy defining a product vision through rapid prototyping while pairing with engineering teams to execute and iterate until reaching product/market fit.

My love for aesthetics, details, an intuitive user experience, and achieving challenging business goals while solving problems is directly connected to all of my work.



As a Principal Designer, I've led ambitious projects, built many interfaces, shaped brands, hired, assembled, and guided design teams. I'm ready for a new role that combines design and product strategy while being an IC.