Over the years, I've worn many hats in the design space of the company. From Lead to Head of Design, Management and Principal roles, I have always remained a hands-on Product Designer even when guiding other designers and teams. As a Principal Product Designer, I led cross-functional, fully remote design teams on various initiatives across Mobile and Web.

My day-to day focus was on the core creative experience of GoDaddy Studio. I was responsible for bringing the vision and strategy for this area of the product to life. A lot of this was rooted in zero to one projects and exploring new opportunities for business growth through creative tooling – all across multiple platforms including iOS, Android, and Web.

Part of my role was a level of leadership, which led to working cross-functionally and often cross-discipline a lot of the time. I was required to be more spread across the business and influence design decisions and standards across many different projects and surfaces. I always prioritize team before my own initiatives and made sure that designers were setup to deliver their best work alongside my own.

A few key areas and team-related functions I fulfilled were: